Dior pops up at Gurney’s Montauk Resort & Seawater Spa

By

Jennifer Braun

Published
Jul 4, 2022

Dior opened on Friday its new Dioriviera pop-up at Gurney's Montauk Resort & Seawater Spa. 

The pop-up introduces this year’s Dioriviera capsule collection, designed by Maria Grazia Chiuri, and merges for the first-time ever the luxury brand’s couture and beauty offering, which operate separately. 

On the fashion side, the Dioriviera capsule collection introduces accessories, skirts, dresses and swimwear. Likewise, visitors can discover new homeware and a spa experience inside the premiere resort. 

The space was designed as a vibrant Dior oasis, brought to life by fluoro orange and fluoro blue foliage which cover the ceilings. Outside of the pop-up, guests can relax and enjoy a special Dior hangout complete with Dioriviera umbrellas and lounge chairs all available for purchase on location.

This location is one in a series of exclusive Dioriviera global activations, including seven Dior boutiques as well as ten pop-up boutiques worldwide. 

Most recently, the LVMH Moët Hennessy Louis Vuitton-owned brand also inaugurated a new pop-up shop in the heart of the Miami Design District highlighting its Baby Dior collection. 

The pop-up is now open through September 5, 2022.