Disney celebrates 100th anniversary with Givenchy collaboration
The Walt Disney Company announced on Thursday a collaboration with luxury house Givenchy, to celebrate the iconic film studio's 100th anniversary and to ring in the Lunar New Year.
Marking 100 years of Disney, Givenchy has brought to life Oswald the Lucky Rabbit, ahead of the Year of the Rabbit. Created by Walt Disney and his studio artists in 1927, Oswald was Disney's first character, and a precursor to Mickey Mouse.
For the collaboration, Givenchy creative director Matthew Williams worked with Disney to create a “one-of-a-kind world tour” that fuses Oswald’s spirit with his own aesthetic for Givenchy, in a capsule of men's and women's collectible statement pieces.
For women, the Disney X Givenchy capsule includes a blue varsity jacket with white sleeves with Givenchy and Paris lettering alongside Oswald the Lucky Rabbit offering a flower to his sweetheart, Ortensia. On a bright red oversized shirt and sporty short ensemble, Oswald appears astride a horse, in white framed by bandana-style prints.
On denim, the two characters return, this time in graffiti-style treatments, as multi-colored motifs on a jean jacket with Givenchy lettering and an emblematic 4G logo, and on jeans also decorated with musical quarter and eighth notes.
T-shirts in pink, white, black, or red and black tie-dye convey messages of love and visiting Paris, while hoodies, tanks and track pants incorporate the 4G emblem stylized into a heart and the Magic Kingdom in dropout white.
For men, a red varsity jacket sees Oswald riding a bronco to Los Angeles, while a blue button-down shirt frames the character amid bandana-style motifs.
Statement denims show Oswald accentuated by a lucky horseshoe in red. T-shirts with Givenchy lettering work words and places, like 'Lucky' — with Oswald tearing along on a motorcycle— and 'New York City', in addition to sweatshirts and track ensembles.
Rounding out the capsule, a wide range of collectible accessories ranging from Disney x Givenchy tennis shoes, totes, and small cross-body bags, to card carriers, phone cases, earbud cases, and caps.
Meanwhile, a short video campaign showing Oswald’s "world tour" was produced in collaboration with both Walt Disney Animation Studios and art director and photographer Julian Klincewicz.
The Disney x Givenchy capsule collection will be available starting December 16 in China, Singapore and Tokyo Ikebukuro pop-up as well as the Miami Aventura pop-up on December 19 and will be available globally on December 30 in stores and on givenchy.com.
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