Dolce & Gabbana axes fur but will work with furriers on eco alternatives

By

Sandra Halliday

Published
Jan 31, 2022

Dolce & Gabbana said on Monday that it has “chosen to discontinue the use of animal fur in all its collections starting in 2022”. 

But importantly, it also said that “with a view to preserving the work and professionalism of the master furriers, guardians of specific knowledge and skills with an indispensable added value, Dolce & Gabbana will continue to collaborate with these artisans in the creation of eco-fur garments and accessories, a sustainable faux fur alternative that uses recycled and recyclable materials”. 

The Italian luxury label added that the new policy is supported by the Humane Society of the United States and Humane Society International, in accordance with the guidelines of the Fur Free Alliance. 

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Fedele Usai, Group Communication & Marketing Officer at the company, said: “Dolce & Gabbana is working towards a more sustainable future that can’t contemplate the use of animal fur. The entire fashion system has a significant social responsibility role that must be promoted and encouraged: we will integrate innovative materials into our collections and develop environmentally-friendly production processes, while at the same time preserve artisans’ jobs and know-how otherwise in danger of fading”.

The news from Dolce & Gabbana comes just a week after Moncler also announced it’s cutting fur from its offer.

More and more luxury labels have axed real fur as a trim or main material in recent years but few make such a strong commitment to working with furriers on faux fur alternatives.

It makes commercial sense as faux fur becomes increasingly popular as a guilt-free option and as the quality and eco credentials of such textiles improves radically.