×
68 889
Fashion Jobs
L BRANDS
Senior Merchandise Planner
Permanent · Reynoldsburg
L BRANDS
Manager Merchandise Planning
Permanent · Reynoldsburg
MACY'S
Asset Protection Security Guard, Burbank Town Center - Part Time
Permanent · Burbank
MACY'S
Asset Protection Security Guard, Sherman Oaks Fashion Square - Part Time
Permanent · Los Angeles
MACY'S
Asset Protection Detective, Springfield - Full Time
Permanent · Springfield
MACY'S
Manager, Omni Operations
Permanent · Kennewick
MACY'S
Asset Protection Captain, Fresno Fashion Fair - Full Time
Permanent · Fresno
MACY'S
Asset Protection Detective, Annapolis - Full Time
Permanent · Annapolis
MACY'S
Asset Protection Detective, Dulles Town Center - Full Time
Permanent · Dulles
MACY'S
Product Management Advisor
Permanent · New York
MACY'S
Technical Manager, Engineering Contact Center
Permanent · Johns Creek
MACY'S
Buyer - Clinical Skincare
Permanent · New York
MACY'S
Asset Protection Detective, San Francisco Union Square - Full Time
Permanent · San Francisco
ALL SAINTS
Senior Franchise Account Executive
Permanent · New York
LULULEMON
Store Business Lead | Blakeney Pop up
Permanent · Charlotte
ROSS STORES
Store Protection Specialist
Permanent · Tamarac
JCPENNEY
Shrink Control Manager - Asset Protection
Permanent · Plano
JCPENNEY
Senior Manager - Digital Merchandising
Permanent · Plano
SALLY BEAUTY CORPORATE
Manager Category Marketing
Permanent · Denton
NORDSTROM
Asset Protection - Agent - Palm Beach Outlets Rack
Permanent · West Palm Beach
NORDSTROM
Asset Protection - Security Ambassador - Westfarms
Permanent · Farmington
GAP INC.
Senior Manager, Product Management - Supply Chain
Permanent · San Francisco
By
AFP-Relaxnews
Published
Dec 25, 2019
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Don't sweat it: how natural deodorant went mainstream in 2019

By
AFP-Relaxnews
Published
Dec 25, 2019

Natural deodorant went mainstream in 2019, with brands launching a series of products designed to cater to increasingly health-conscious consumers hoping to keep their cool while avoiding ingredients such as baking soda and aluminium.

Justin Bieber launched a plant-based deodorant with Schmidt's Naturals this year - Photo: Schmidt's Naturals


Justin Bieber was one of the biggest stars to back the trend, launching his own plant-based deodorant with Schmidt's Naturals in November. Dubbed Here+Now, the baking soda-free deodorant boasts a gender-neutral fragrance featuring essential oil-derived spicy citrus and warm floral notes to neutralize odors. The formula includes activated charcoal, eschewing aluminum and artificial fragrance. It's enriched with magnesium, and is certified vegan and cruelty-free.

"Here + Now is all about living in this moment we've been given and making the most of it," Grammy award winner Bieber said at the time of the launch. "I try to share that message through my music, my lifestyle and through the partners I choose to collaborate with. Schmidt's is a great brand whose products promote natural self-care, which is something I really believe in: take care of yourself, live your best life, and always be Here + Now."

Bieber isn't alone in championing the advantages of a more natural approach to underarm sweat.

This year, skincare and beauty giant Dove launched its first aluminium-free deodorant, the Dove 0% Aluminum Deodorant, while Secret Deodorant rolled out an Invisible Solid with Essential Oils line free of parabens and dyes.

Athletics brand Luluemon got in on the act too, launching a self-care line of essentials that includes an Anti-Stink Deodorant containing ingredients such as pre-biotics, zinc and coconut oil to soften the skin.

Copyright © 2022 AFP-Relaxnews. All rights reserved.