Doritos Canada launches capsule collection

By

Jennifer Braun

Published
Jan 24, 2018

Doritos Canada is launching its first-ever capsule collection to mark the return of Doritos Ketchup Chips in Canada for a limited time.

 
Baptized the Doritos Ketchup Collection, the line was inspired by the ketchup-flavoured snack itself and includes a full range of streetwear items featuring imagery straight from the Doritos Ketchup packaging.
 
"This capsule collection taps into our fans' love for Doritos Ketchup chips and gives them a way to show their love for the flavour…quite literally…on their sleeve," said Shereen Yasseen, Senior Director of Marketing at Frito-Lay Core & Global Brands, PepsiCo Foods Canada, in a statement. "The pieces were inspired by Canada's incredible demand for our limited time Doritos Ketchup flavour.” 

The six-piece collection includes the Doritos Ketchup Snapback (a New Era fitted 59FIFTY snapback); the Doritos Ketchup Crewneck; a varsity-style Doritos Ketchup Jacket; the Doritos Ketchup Triangle Pocket Tee; the Doritos Ketchup Micro Print Tee; and finally, the Doritos Ketchup Duffle Bag.

Items range from CAD $30 to CAD $145. 
 
For the launch, a lookbook was shot by Toronto Instagram photographer, Jamal Burger and was modelled by Canadian music, dance and fashion influencers Matt Mogul, David Forteau and Fateh "Doe" Singh.
 
The collection officially launches on January 31 with one new item launching every week for five weeks. Canadians can purchase pieces from the limited-edition collection only at DoritosDrop.ca.
 
New items will be released every Wednesday at 11 AM ET.