Doutzen Kroes is Hunkemöller's new brand ambassador

By

Anaïs Lerévérend

Translated by
Nicola Mira

Published
Nov 14, 2016

After being the face (and body) of US lingerie brand Victoria's Secret for ten years, Doutzen Kroes is back as brand ambassador for an underwear label. Lingerie manufacturer-retailer Hunkemöller has in fact chosen the Dutch top model for its campaigns. Hunkemöller too hails from the Netherlands, and has picked one of the country's most famous models, who also enjoys an international reputation.

Hunkemöller is present in 25 countries, chiefly in Europe, the Middle East and South America, and Doutzen Kroes will star for the label from the Autumn/Winter 2016-17 season, showcasing a series of special collections called 'Doutzen Stories'. These capsule collections will be co-designed by Kroes and by Zoe Price-Smith, Hunkemöller's head of design, and will focus on different segments, from lingerie of course, to swimwear to sporting activity.

The first of these collections, featuring about fifty items, was launched in-store on 31st October, as well as on the label's website.