87 163
Fashion Jobs
ECCO
Third Keyholder
Permanent · ELIZABETH
ECCO
Third Keyholder
Permanent · LAS VEGAS
ECCO
Sales Manager - National Accounts (Remote)
Permanent · LONDONDERRY
ECCO
Third Keyholder
Permanent · ROSEMONT
LULULEMON
Community Specialist | Summit, Springfield Ave
Permanent · SUMMIT
LULULEMON
Expeditor | Cherry Creek
Permanent · DENVER
LULULEMON
Community Specialist | Friendly Center
Permanent · GREENSBORO
NORDSTROM
Customer Service Representative - Hillsdale Shopping Center
Permanent · SAN MATEO
NORDSTROM
Retail Stock - Mercer Mall Rack
Permanent · LAWRENCE TOWNSHIP
NORDSTROM
Manager- Service Experience- Baton Rouge Mall Rack
Permanent · BATON ROUGE
NORDSTROM
Retail Stock - Sugar House Rack
Permanent · SALT LAKE CITY
NORDSTROM
Asset Protection - Agent - Aventura
Permanent · AVENTURA
NORDSTROM
Retail Stock - Northwoods Rack
Permanent · SAN ANTONIO
NEIMAN MARCUS
Business Manager Tom Ford, Beauty (PT, 35 Hours) - FT. Worth
Permanent · FORT WORTH
NEIMAN MARCUS
Sales Manager, Designer Rtw
Permanent · CORAL GABLES
NEIMAN MARCUS
Sales Professional, Beauty
Permanent · NEW YORK
TIFFANY & CO
Manager, HR Business Partner
Permanent · NEW YORK
URBN
Security Officer (Monday-Thursday; Overnight Shift)
Permanent · LEVITTOWN
AMERICAN EAGLE OUTFITTERS
ae - Market Visual Leader - us
Permanent · MCLEAN
CROCS
Supervisor, Distribution Center - 1st Shift
Permanent · LAS VEGAS
NEWELL
Associate Brand Manager, Coleman
Permanent · ATLANTA
NEWELL
Senior Director, Analytics
Permanent · HOBOKEN
Published
Feb 2, 2017
Reading time
2 minutes
Download
Download the article
Print
Text size

Dove launches 'alternative facts' campaign

Published
Feb 2, 2017

Dove has released a print advertisement campaign playing off the virality of the ‘alternative facts’ phrase fatefully uttered by Republican party Counselor Kellyanne Conway on NBC Chuck Todd's morning show on January 22nd.

Instead of showing off the benefits of Dove’s antiperspirant products, the new Dove ad has taken a tongue-in-cheek response to ‘alternative facts’. The ad, branded with the #AlternativeFacts hashtag, boasts that Dove antiperspirant ‘can increase your IQ by 40 points’, ‘rhymes with orange’, ‘boosts your Wi-Fi signal’, “is a really good listener”, and “knows a guy who can get you on the guest list”.


The new Dove 'Alternative Facts' campaign - Dove


Asked to explain Republican press officer Sean Spicer’s inaccurate inauguration attendance claims, Conway said, “"You're saying it's a falsehood, and they're giving -- Sean Spicer, our press secretary -- gave alternative facts." Since then, 'alternative facts' has gone viral, spawning memes and jokes across the internet.

The advertisement, created by Ogilvy London, is currently found exclusively in newspapers in the United Kingdom.

Dove is not the only brand to speak out about the political uneasiness in the United States, particularly President Trump’s immigration ban. Airbnb, Nike, Microsoft, Apple, and Starbucks, are just a few of the brands who have stepped up to speak out against the order, while many other brands are choosing to stay mum on the issue. Airbnb additionally announced that it would provide free housing to any immigrants needing a roof over their head.

Lyft will be donating $1 million to the American Civil Liberties Union in the next four years. Starbucks stepped up by declaring that it would hire 10,000 refugees in Starbucks locations across the country. 
 

Copyright © 2024 FashionNetwork.com All rights reserved.