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Published
Apr 7, 2017
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Drake General Store and Bata launch limited edition sneaker

Published
Apr 7, 2017

Canadian retailer Drake General Store (DGS) is teaming up with global footwear manufacturer Bata to release a limited-edition sneaker, in celebration of Canada’s 150th birthday. The release will take place later this month and will mark the footwear heritage brand’s return to Canada.     
 
The sneaker is an exclusive design of the Bata Bullets sneaker, which was originally released over 50 years ago. Maintaining its original 1970's silhouette, the Bata Bullets sneaker gets a modern update, featuring a sleek white-on-white design and DGS’S signature cross symbol.

Exclusive Drake General Store and Bata +collaboration Bullets sneaker design - Drake General Store

 
The limited-edition release marks the first in a series of collaborative designs with select partners, of which DGS has baptized “+collaboration”. 
 
“The partnership between iconic Bata and Drake General Store couldn't feel like a more perfect fit,” said Carlo Colacci, co-founder of DGS, in a news statement. “We are so excited to kick off our new series of +collaborations with such a like-minded, creative and forward-thinking brand that boasts a rich history of innovation in the design space.”

Bata’s Canadian history begins in 1939 when Bata moved its operations from Czech Republic to Frankford, Ontario. The factory served as the Canadian headquarters until it moved to Toronto in 1964.
 
As part of DGS's +collaboration initiative, DGS has also partnered with local men’s beachwear company Bather on a line of made in Canada men’s swim trunks and five-panel caps.
 
The exclusive sneaker will launch during the Bata Heritage takeover at the flagship Drake General Store (1151 Queen St. W.) from April 19 to May 14. Only 200 pairs have been produced for consumers.
 
Drake General Store was founded in 2008. Currently, there are five store locations in Toronto, one in Ottawa and one in Vancouver.

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