×
81 094
Fashion Jobs
PVH
Design Director, Calvin Klein Men's Footwear
Permanent · New York
GAP INC.
Asset Protection Service Representative - Bay Ridge Campus
Permanent · NEW YORK
ALL SAINTS
Brand Leader (Store Manager) - FT - Bloomingdale's Century City
Permanent · Los Angeles
GAP INC.
Asset Protection Service Representative - Bay Ridge
Permanent · NEW YORK
KOHLS
dc Loss Prevention Manager
Permanent · Macon
ESSILORLUXOTTICA GROUP
Remote Care Optometrist AL-Lenscrafters
Permanent · MOBILE
ESSILORLUXOTTICA GROUP
Independent Optometrist - Target Optical - Knoxville, TN
Permanent · KNOXVILLE
ESSILORLUXOTTICA GROUP
Operations - Associate Technician (3rd Shift)
Permanent · YOUNGSTOWN
ESSILORLUXOTTICA GROUP
Oakley - Specialized Consultant
Permanent · OXON HILL
ESSILORLUXOTTICA GROUP
Oakley - Specialized Consultant
Permanent · FRISCO
ESSILORLUXOTTICA GROUP
Operations - Associate Technician (1st Shift)
Permanent · SAUK RAPIDS
ESSILORLUXOTTICA GROUP
Independent Sublease Optometrist - Waterford, CT - Target Optical
Permanent · WATERFORD
ESSILORLUXOTTICA GROUP
Independent Optometrist - Lenscrafters - Foley, AL
Permanent · FOLEY
ESSILORLUXOTTICA GROUP
Independent Optometrist- Tuscaloosa, AL- Lenscrafters
Permanent · TUSCALOOSA
ESSILORLUXOTTICA GROUP
Operations - Associate Technician (1st Shift)
Permanent · MANSFIELD
ESSILORLUXOTTICA GROUP
Optometrist Katherine
Permanent · LOS ANGELES
ESSILORLUXOTTICA GROUP
Human Resources Manager - Professional Solutions (Whs)
Permanent · DALLAS
ESSILORLUXOTTICA GROUP
Lenscrafters - sr Regional Manager
Permanent · LOS ANGELES
ESSILORLUXOTTICA GROUP
sr Trade Marketing Manager
Permanent · NEW YORK
ESSILORLUXOTTICA GROUP
Eye Care Director
Permanent · WASHINGTON
ESSILORLUXOTTICA GROUP
Regional Manager Asset Protection
Permanent · LOS ANGELES
ESSILORLUXOTTICA GROUP
Asset Protection Coordinator
Permanent · LAKE FOREST
Published
Feb 15, 2023
Reading time
2 minutes
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Dresses and menswear surge as Joe Browns Christmas trading is robust

Published
Feb 15, 2023

Joe Browns enjoyed a “robust Christmas”, with the fashion and homewares retailer recording double-digit sales growth over the four weeks to 22 December, it said on Wednesday.


Joe Browns



Overall sales for the period jumped 19.5%, underpinned by an outstanding 35.2% leap in menswear sales, and supported by an 8.2% rise in womenswear. Home sales for the period also impressed with a 27% hike.

The strong set of figures was achieved against a backdrop of “external economic factors including the on-going cost of living crisis, which continues to affect consumer confidence”, it noted. 

How about sales for the start of the SS23? “Encouraging”, it said. And while it cautioned that economic pressures would continue throughout 2023, it also emphasised that its focus “would still be on growth”.

Back to those buoyant festive figures, “which annualised on similarly strong sales figures for Christmas 2022”, were delivered across all the retailer’s channels including direct, brochures, third-party retailers (including The Very Group, Next, Freeman Grattan and N Brown), wholesale, and its two stores.  

Each product area saw growth with womenswear, the retailer’s largest category, seeing dresses “performing particularly well”.  In menswear, formal shirts and jackets were strong, and home was driven mostly by bedding.


Joe Browns



At the same time, “the business is continually developing its marketing imagery to support e-comm and third-party suppliers”, alongside what it describes as ‘cleaner’ brochures and online execution “that still portray Joe Browns’ distinctive handwriting”. 

CEO Peter Alecock, who joined from JD Sports last year, said: “Against a challenging economic backdrop, the team has gone above and beyond and delivered robust sales in the run up to Christmas. External headwinds will be present throughout the coming year. That said, our focus remains on growth and I’m confident in our strategy to navigate.” 
 

Copyright © 2023 FashionNetwork.com All rights reserved.