Drew Barrymore launches Crocs collection

By

Cassidy Mantor

Published
Feb 1, 2018

Drew Barrymore is continuing her deep dive into fashion with a new line of footwear for women and children that was designed in collaboration with Crocs.

The debut collection celebrates the actress' whimsical style with navy, yellow and white color blocking on both clogs and slide sandals with custom designed embellishments. A graphic of the word "Love" is used both as a print around the the clogs and is also featured prominently on the slides.

Barrymore said, "When it came to designing my first ever footwear collection with Crocs, I was inspired by love, positivity and the little quirk – or quirks, in my case – that makes each of us unique."

The Crocs collection with Barrymore is the latest in a series of high-profile partnerships for the brand, following last year's collaboration with Balenciaga for the label's runway show in October. Crocs has also indicated that the current collaboration with the actress is the first of two celebrity product collections.

Michelle Poole, Crocs Sr. Vice President of Global Product and Marketing said, "These styles do a great job capturing Drew's spirit while offering our consumers a fresh, stylish take on several of our iconic Crocs silhouettes for women and children."

The Drew Barrymore x Crocs Color-Block collection is now available online and at select Crocs stores globally this month. Price points for the women's styles hover around $50 and $30 for the children's styles.

A second drop in the Drew Barrymore collection will launch in May 2018 that will showcase exclusive graphics and embellishments on four Crocs styles including clogs, slides, flip flops and sandals.