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Published
Jan 31, 2022
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Drunk Elephant expands Canadian reach with new retail partnership

Published
Jan 31, 2022

Skincare brand Drunk Elephant is expanding its Canadian reach via a new retail partnership with Shoppers Drug Mart

Drunk Elephant expands Canadian reach with new retail partnership. - Drunk Elephant


As part of the partnership, Drunk Elephant will be available at more than 100 convenient Shoppers Drug Mart locations across the country and online at shoppersdrugmart.ca. Canadians will be able to shop a selection of 40 different Drunk Elephant products created from ingredients chosen based on biocompatibility.

"I am so excited to be expanding our availability in Canada with Shoppers Drug Mart,” said Tiffany Masterson, founder of Drunk Elephant, in a news statement. "Our unique ingredient-elimination philosophy has been such a game changer for so many people. I can't wait to continue educating on the Drunk Elephant difference and help those searching for a skincare solution.”

Over the years, Shoppers Drug Mart has grown its beauty department, expanding its offering and digital capabilities. In 2019, it teamed up with L'Oréal Canada to launch a new digital virtual try-on beauty service for online consumers in Canada.

"Customers know that we have one of the hottest line ups of skincare and cosmetics in the country, and an extensive assortment so that there's always something for everyone," said Gwennaëlle Varnier, vice president, prestige beauty, Shoppers Drug Mart.  

"We are thrilled to add 40 different Drunk Elephant products to our line up, joining other leading global brands that we carry. With the expertise in our stores, convenient locations in communities across the country and our PC Optimum loyalty program, there's no better place for beauty in Canada.”

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