DSW launches digital casting call with Create & Cultivate
today Jul 18, 2019
DSW Designer Shoe Warehouse is teaming up with female powerhouse Create & Cultivate to launch a digital casting call for its fall 2019 campaign.
The casting call, dubbed 'Runway Redone: Boots for All Casting Call', invites women of all backgrounds to digitally enter for the chance to win.
The winner will get to walk in the Runway Redone show in New York City on September 4, 2019 and will be featured in DSW's 2019 fall marketing campaign, among other perks.
"DSW is a warehouse of possibilities for every style and personality, so this fall we wanted to create an experiential moment that celebrates and encourages self-expression through shoes," explained DSW's CMO, Amy Stevenson.
"We think Create & Cultivate is the perfect partner to bring this to life with us because of their inclusive-focus and highly-engaged, diverse female following."
"At Create & Cultivate, we work to advance inclusive conversations and champion equal representation for all. We're excited to join forces with DSW to bring this messaging to the runway during one of the most prominent fashion events of the year," added Create & Cultivate, CEO and founder, Jaclyn Johnson.
Runway Redone will be hosted by body activist and model, Hunter McGrady, and will highlight the Ohio-based footwear and accessories company’s expansive fall collection of boots.
The casting call officially kicks off DSW's fall 2019 campaign, which aims to celebrate inclusivity, individuality, and self-expression.
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