Dune London names new creative agency to further global plans

By

Sandra Halliday

Published
Oct 24, 2018

Fast-expanding footwear chain Dune London has appointed a creative agency to help it as it targets further growth both in the UK and abroad. The company has appointed Mother as its first-ever creative agency and it will launch its first campaign next February for the SS19 season. It had previously worked with a number of different agencies on a project-by-project basis.

The retailer, which also sells accessories, appears to have been bucking the downward trend in UK fashion retail. At least its most recent results announcement earlier this year showed that it had a strong autumn/winter season and that its sales had continued to be buoyant into the first part of 2018.

It’s now eyeing up further international growth and its new agency has been tasked with helping it in this goal.

Dune was founded in 1992 and began as a small concession store, but in the intervening 26 years it has grown to over 100 stores and over 200 concessions in 18 countries, as well as a web store that delivers to more than 140 countries.

The company recently switched to new web store technology that improved site speed with page load times by up to two seconds on average with online conversions increasing by over 4% as a result.

Of its latest news, marketing and e-commerce director Rob Silsbury told Campaign: “Our aim is simple – consistently exceed expectations for design, quality, value, experience and service. It’s how we’ve developed into a major footwear and accessories brand. Now, as a global player, we’ve taken the decision to engage experts in building successful global brands. Mother fitted that bill perfectly and we look forward to achieving great things together.”