Obi Anyanwu
Jun 18, 2015
Dwyane Wade and Naked partner on innerwear brand
Obi Anyanwu
Jun 18, 2015
Naked Brand Group, the inner fashion and lifestyle brand, and Wade Enterprises, LLC, the company founded by Miami Heat NBA Champion and All-Star and Olympic Gold Medalist, Dwyane Wade, have announced a partnership for a signature innerwear collection. Through the partnership, Wade will spearhead Naked’s “Role Models" campaign, join the company’s Advisory Board, and serve as Creative Director for the collection launching in 2016.
"When I first discovered Naked, I immediately loved the brand name as well as the fit and feel of the underwear," said Dwyane Wade. "I am very excited to partner with a brand that celebrates individuality and authenticity. What you wear underneath is the foundation for how you look and feel. Naked is taking innerwear to the next level and I look forward to helping them build the brand and the business."
As Creative Director, Wade will work closely with Carole Hochman and her design and development team to produce a collection with broad consumer appeal. The collection, launching in 2016, consists of underwear, undershirts, loungewear, sleepwear and robes, and will be made for men and boys.
Wade will focus on building Naked’s brand awareness and helping the company achieve its sales goals as a member of the Advisory Board, and he will launch the Role Models campaign this summer.
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