×
89 900
Fashion Jobs
AESOP
Part Time Retail Consultant | Seaport
Permanent · Boston
KOHLS
Distribution Center Operations Manager
Permanent · Patterson
PAUL SMITH
Sales Supervisor- Wooster Street
Permanent · NEW YORK
URBN
Urbn Urban Outfitters Inc. Inventory Control/Quality Audit
Permanent · RENO
H&M
Senior Director, Sales Component Engineering
Permanent · ATLANTA
H&M
Part Time Cleaning Technician
Permanent · NEW YORK
PRIMARK
Visual Merchandising Manager- Downtown Crossing
Permanent · BOSTON
PRIMARK
Visual Merchandising Manager-Concord Mills
Permanent · CONCORD
PRIMARK
Visual Merchandising Manager - Crossgates
Permanent · ALBANY
PRIMARK
Visual Merchandise Manager- Jersey Gardens
Permanent · ELIZABETH
PRIMARK
Visual Merchandise Manager- Green Acres
Permanent · NEW YORK
PRIMARK
Visual Merchandise Manager- Walden
Permanent · BUFFALO
PRIMARK
Visual Merchandise Manager- Woodfield Mall- New Store
Permanent · SCHAUMBURG
SACKS
Vendor Compliance Analyst
Permanent · WILKES-BARRE
SACK OFF 5TH
Asset Protection Investigator
Permanent · BOCA RATON
UNDER ARMOUR
Stock Lead, ft
Permanent · WOODSTOCK
UNDER ARMOUR
sr. Manager Inventory Control And Quality Assurance
Permanent · SPARROWS POINT
BLOOMINGDALE'S
Asset Protection Outlet Supervisor, Full Time - Mission Valley
Permanent · SAN DIEGO
BLOOMINGDALE'S
Asset Protection Visual Security Officer, Part Time - Palm Beach Garden
Permanent · Palm Beach Gardens
BLOOMINGDALE'S
Asset Protection Outlet Detective, Full Time - Upper West Side
Permanent · New York
MACY'S
Asset Protection Security Guard, Mall of Georgia - Part Time
Permanent · Buford
MACY'S
Brand Sales Specialist - Polo, Miami International - Full Time
Permanent · Miami
Published
Sep 24, 2021
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Eastpak relaunches in North America

Published
Sep 24, 2021

After a period of focusing on Europe and the Asia-Pacific region, VF Corp-owned backpack brand Eastpak is turning its attention back to North America, where it is relaunching under brand president Nina Flood.


Eastpak is planning to expand its presence in key U.S. and Canadian fashion and lifestyle retailers - Photo: Eastpak

 
Having initially entered North America via global e-tailers including Asos and Ssense, as well as high-end retail channels, Eastpak can now boast its own dedicated U.S. e-commerce site.
 
The brand’s relaunch on the market also foregrounds the release of its Fall 2021 collection, which includes items such as the Padded Pak’r and the Padded Zippl’r, two of the label’s most iconic silhouettes. Also featured are soft carry and wheeled travel pieces, which, as pointed out by the label itself, are “relatively new product categories for Eastpak since the brand was last distributed in North America.”

Eastpak is also planning to release a number of high-profile collaborations over the course of 2021 and 2022, continuing a string of recent partnerships that have seen the brand team up with the likes of Raf Simons, Vivienne Westwood, Kith and Neighborhood.
 
“Consumers have been clamoring for Eastpak in the North Americas – which led to launching our new website and opening new retail channels,” said Flood in a release. “It's amazing to see the potential for Eastpak as new consumers discover the brand and loyal ones can now get it much more quickly and easily through domestic retail.”
 
Flood, who also heads up VF’s JanSport brand and has previously worked at Kipling and Nautica, took on her current role at Eastpak in April of last year. Under her leadership, the brand, which was founded in Boston, Massachusetts, in 1952, is hoping to expand its presence in key fashion and lifestyle retailers in the U.S. and Canada.

Copyright © 2022 FashionNetwork.com All rights reserved.