Ebay launches new brand platform for luxury resale

By

Jennifer Braun

Published
Apr 27, 2023

Ebay announced on Thursday the launch of a new brand platform, where it will partner directly with brands to scale their resale efforts and provide shoppers with exclusive luxury goods.

Dubbed 'Certified by Brand', the program offers new, certified pre-owned, limited-edition or exclusive 'only on Ebay' inventory from top brands like Konstantin Chaykin, Zodiac Watches and Le Vian. The program spans watches, handbags, and fine jewelry.

Brands on Ebay's Certified by Brand program benefit from access to both the platform's 133 million active buyers, and consumer insights from Ebay's global network of buyers. Likewise, inventory is brand-backed and all watch brands come with a minimum one year warranty, while jewelry and handbag items include a certificate of authenticity with purchase.

"Certified inventory in the resale market is an undeniable opportunity for brands and authorized retailers, and Ebay is the ideal partner for those looking to scale," said Tirath Kamdar, global GM of luxury at Ebay. "Ebay's Certified by Brand program broadens access to both buyers and brands to shop and sell luxury goods with confidence and certainty.”

The program follows the launch of Authenticity Guarantee in the U.S. market in 2020, which currently includes sneakers, handbags, watches, jewelry, and trading cards. Certified by Brand signals Ebay's continued dedication to bolster confidence in Ebay's shopping experience for high-passion and high value-products for brands, retailers and buyers alike.

"As a long-time customer of Ebay, I have always valued discovering remarkable pieces among the platform's breadth of inventory", said Vianney Halter. "I am pleased to be partnering with Ebay to bring a selection of extraordinary watches to their customer base."