Eclectic coming to New York after second Paris launch
Launched in 2011 by designer Franck Malègue, the high-end label sits on Paris' rue Charlot showcasing an almost exclusive offerin of jackets and coats; the luxury spirit of Eclectic combining traditional design with high-tech textile fibres.
Also sold at Paris department Bon Marché, the brand has been focused on retail development since its beginnings, and has regularly introduced new materials - cordura, airnet, polar fleece - which it then adapted into a debut luggage line.
Six years later, the label -- carried by a circle of amicable and familial investors -- is accelerating its development with the opening of a second store on rue Marbeuf in the 8th quarter of Paris.
"With a presence in the Marais and Bon Marché, we were missing customers in the west of Paris, that being businessmen, law firms and banks, and those traveling internationally and staying at the Triangle d'Or," explained the label's founder, Franck Malègue.
"Rue Marbeuf, which is exclusively masculine and largely high-end with Alain Figaret, Canali, Smalto and Zilli all located here – corresponds well with our vision for the brand."
Covering 40 square metres, the new Eclectic store decor emphasises the high-tech and boasts a collection of jackets and coats (priced between 600 and 800 euros) and a more luxurious line of alpaca and cashmere retailing between 1,200 and 1,400 euros.
After Paris, Eclectic will open in New York, in Soho, marking the brand's debut US store, a market "which already represents 20% of our sales in France, understanding perfectly and naturally our tailoring and sportswear positioning," said Malègue.
At the end of November, at 27 Greene Street, Eclectic will retail its latest collections over a surface area of 160 square metres, in a former-artist studio.
With London being one of the next markets eyed by the French brand -- "once Brexit sees its conclusion" -- other cities on the retail radar are Los Angeles and San Francisco.
As for online, the designer does not foresee an official e-commerce store -- some of the brand's pieces are now sold online via e-shop Exception -- but he does plan to give to his new site (scheduled in September ) other functions, "a site that works for pre-sales and allows each Parisian customer to pre-select its products to try them on via an appointment in store".
Copyright © 2021 FashionNetwork.com All rights reserved.