Eddie Bauer invests in Japan with Itochu partnership

By

Benjamin Fitzgerald

Published
Sep 16, 2022

Authentic Brands Group announced on Thursday its Eddie Bauer brand has entered into a new retail partnership for its operations in Japan via a new distribution agreement with local company, Itochu.

The new deal with Itochu, a trading company based in Japan that spans verticals such as textiles, machinery, food and energy, will see the American outdoor brand roll out across the country launching new stores, wholesale accounts and an official branded e-commerce site.

In doing so, ​Itochu will partner with Mizujin, a fashion wholesale and retail company, to design, manufacture and distribute Eddie Bauer products. Together, they will open new freestanding stores, expand shop-in-shop locations and specialty accounts and relaunch the brand’s official Japanese e-commerce in spring 2023.

​“We are pleased to grow the Eddie Bauer brand in this important market and to expand on ABG’s relationship with Itochu,” said Jarrod Weber, group president lifestyle, chief brand officer, ABG.

“Through the agreement, Itochu becomes a marquee partner for Eddie Bauer as we further the global strategy across strategic markets and engage with outdoor enthusiasts around the world.”

Eddie Bauer first entered Japan in the nineties. Last year, the company announced it will close all of its some 60 stores and online shopping website in Japan by the end of December, 2021.

In addition to bringing Eddie Bauer's physical presence back to Japan, the deal will broaden the U.S. brand's offerings with a full assortment of performance and lifestyle apparel and accessories for men, women and children.

​“Eddie Bauer is a pioneering American heritage brand known for quality products, performance technology and style,” said Yoshinari Nakamura, president, Mizujin. “Our aim is to build on Eddie Bauer’s strong foundation and rich heritage to enhance its presence in the Japanese outdoor and fashion markets.”

Eddie Bauer was acquired by ABG in May, 2021.