Editions M.R launches into women's fashion, plans further expansion in Asia, USA
Designer menswear label Editions M.R has reached a new milestone. After a name change last year, which proved useful in fostering growth, the Parisian label is now interested in womenswear too. This week-end, it will in fact present a women's capsule collection, still under the Editions M.R name. The launch coincides with a few internal changes: the arrival of new collection director Karine Barte (who worked in this capacity notably at Jean-Paul Gaultier, Chloé and Ungaro), and the departure of the label's co-founder, Rémi de Laquintane.
"Karine's arrival, her experience in womenswear and the growing demand by women who appreciate our label have encouraged us to start on this women's collection. It is intended to expand in the future, since we now have the ability to do so. As for Rémi, he has left to devote himself to his personal projects," said Mathieu de Ménonville, now the only man in charge, before adding: "We don't want to appear like a new womenswear label, nor a mixed-gender one. We remain a menswear brand which is now featuring a women's capsule collection, based on the essentials which lie at the root of our success in men's apparel. And it's not merely a range in smaller sizes, something which can only work on a handful of items."
The new development was made possible by the acquisition, in 2015, of a stake in Editions M.R by Superga Fashion, a Paris-based holding company which last August invested €1 million in the Parisian label. In the last two years, Superga Fashion has invested a total of €2 million in Editions M.R, originally founded in 2009.
According to Mathieu de Ménonville: "This new capital injection came at the right time. It will allow us to pursue our commercial deployment in Asia, chiefly in Japan and Korea, in the USA and also online, via Matchesfashion.com and our own website."
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