Eleven Paris opens Justin Bieber-themed pop-up store

French label Eleven Paris is tapping into the global appeal of pop star Justin Bieber and is launching a capsule collection linked to his Purpose Tour this weekend. It was designed in conjunction with the Canadian star.

The brand will also transform its Parisian shop on rue Etienne Marcel into a pop-up  liveried in Bieber's colours.

The transformed store will be unveiled on Thursday December 1, at a special event between 18:30 pm and 21:00. Eleven and Justin Bieber aficionados will be able to enjoy an advance preview of the collection, which is named after the ongoing world tour that thas been under way since the spring.

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The evening's entertainment will feature a competition, a DJ set and free drinks. There is no indication yet whether Justin Bieber will attend the event.