Elizabeth Arden names new President, reveals new JV for Asia

By

Monica Karski

Published
Jul 22, 2015

Elizabeth Arden, Inc., the New York-founded global beauty giant, on Tuesday announced the appointment of JuE Wong as President, Elizabeth Arden Brand, effective August 3, 2015. The Company also announced that it has signed a joint venture agreement with Asian prestige beauty distributor Luxasia Ventures Pte Ltd for the Southeast Asia region.

A seasoned professional within the beauty industry, Ms. Wong was previously Chief Executive Officer of StriVectin and Astral Brands and also held several leadership positions for brands including N.V. Perricone M.D. Cosmeceuticals and Murad. 

Along with significant industry experience, Ms. Wong has strong international expertise in developing new markets, particularly in Asia, and opening new distribution channels. She will use her knowledge and experience in key global beauty markets at Elizabeth Arden to accelerate the brand's growth internationally.

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“With extensive commercial and marketing experience, as well as a proven track record in growing brands internationally, JuE’s dynamic leadership skills will leverage our existing capabilities and be a strong complement to our current organization,” commented E. Scott Beattie, Chairman, President and Chief Executive Officer, Elizabeth Arden, Inc.

The company has also announced that it recently signed a joint venture agreement for the Southeast Asia region with Luxasia, a premier beauty distributor with specific expertise in Asia, and expects to commence operations in the first fiscal quarter of fiscal 2016.

Patrick Chong, Chairman of Luxasia, commented, “We are extremely excited by the opportunities this joint venture platform provides to realize the potential of the Elizabeth Arden brand in Asia and Hong Kong. As Asia's leading beauty commercial organization, we are confident we can harness our market intelligence, influence and talent to successfully transform the Elizabeth Arden brand to be amongst the top beauty brands in Asia.”

Elizabeth Arden has an extensive portfolio of beauty brands sold in over 120 countries. For its third semester ended 31 March, it saw a drop in its revenue, both in North America and internationally.