Eloquii creates capsule collection with influencer Katie Sturino
Katie Sturino is the latest plus-size influencer to team up with a big brand. Her collection for Eloquii launches on Thursday and includes 22 pieces for plus-sizes.
Sturino, who has more than 50,000 followers on Instagram, has already worked as a brand ambassador for plus-size brand Eloquii and now she has created her first capsule collection for the label. Sturino says she wanted to create pieces that would suit young working women who want pieces that translate from day to night.
The pieces are inspired by Sturino’s own personal style and include a skater skirt, white skinny jeans, striped shirts, a faux leather bomber and even jackets for dogs. Prices for the collection range from $49.90 for a graphic t-shirt to $149.90 for the camel colored-coat. The dog pieces retail for $39.90.
As plus-size fashion gains more visibility, more and more brands have begun to team up with models and influencers on collaborations. Ashley Graham also announced this week that she is releasing a capsule collection for plus-sizes with Italian brand Marina Rinaldi, while blogger Gabi Gregg recently released a plus-sized lingerie collection with Playful Promises. Both Gregg and Graham have also extensively collaborated with Swimsuits for All. Other models to have collaborated with brands on plus-size lines include Jordyn Woods and Candice Huffine.
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