Eloquii launches new bridal brand
Plus-size women's fashion label Eloquii announced on Thursday the launch of a new bridal brand.
Dubbed 'Bridal by Eloquii', the new line offers wedding wardrobe essentials including elevated looks for engagement parties, bachelorette celebrations, bridal showers, rehearsal dinners, the big day, and beyond.
The line launches with 50 styles, in shades of white and romantic pastels, as well as a range of luxe fabrics including lace, tulle, satin and sequins, all under $900. Statement-making separates start at $49, dresses start at $89, and formal gowns start at $299.
“Bridal by Eloquii is for the modern, fashion-loving, sophisticated bride who isn’t being serviced with accessible options in sizes 14-28. We have curated the ultimate wedding wardrobe at an accessible price, with expert fit and elevated silhouettes,” said Yesenia Torres, creative director at Eloquii.
The bridal line launch arrives at the request of its customers following a flux of wedding-related searches in 2021, with “white dress” as one of the top on-site searches on Eloquii.com. In focus groups conducted with engaged-to-be-married customers, Eloquii customers asked for an entire wedding wardrobe, and shared the sentiment that it was difficult to find modern and statement-making plus size bridal options.
“Our customers have been searching for white dresses on Eloquii.com for years, with search results spiking right after the New Year. As we saw more customers wearing different Eloquii styles for their wedding day, it became clear our customers wanted a bridal line and we knew that we could deliver in our signature way. They trust our incredible fit, sophisticated design, quality and expertise in dresses,” said Mariah Chase, CEO at Eloquii.
“Getting married is such a milestone in our customers’ lives, and we want to make sure we provide a breadth of styles for all of their wedding moments - from cutting edge fashion to the definitive 'princess' dress. There is a tremendous opportunity in bridal apparel and we are well positioned for this category expansion.”
The inaugural Bridal by Eloquii collection will be celebrated with a launch event during Bridal Fashion Week in October. Looking ahead, Eloquii plans to introduce seasonal bridal collections.
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