Eloquii opens permanent New York City store in SoHo

Plus-sized women's retailer Eloquii has picked New York City's SoHo neighborhood  for its sixth store opening.


The new permanent location at 120 Wooster Street formerly housed an Eloquii pop-up shop, which ran for the month of December in 2018 and "greatly exceeded expectations," the company said.

Spreading across 2,500 square-feet and featuring a sleek, neutral-toned décor, the store offers a variety of apparel in sizes 14 through 28, including dresses, special occasion styles, workwear, essentials, outerwear, separates and swim.

Like Eloquii's other stores, the SoHo spot offers the brand's complimentary personal styling program, which allows customers to book one-on-one, group or stylist party sessions with Eloquii's fitting staff. 

Other special offerings at the SoHo store include an on-site technical designer that can advise on the brand's fit technique, early access to new collections, in-store events, redeemable app-based rewards programs, and free two-day shipping on all online orders placed via in-store iPads.

The latest opening marks the next step in a year of growth for the retailer, following recent collaborations with Italian lingerie brand Cosabella, makeup artist Priscilla Ono and fashion designer Jason Wu, as well as the launch of Eloquii's first-ever brand campaign, Model That. 

The SoHo store joins other Eloquii locations in Washington D.C., Chicago, Detroit, Houston and Miami.

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