Published
Apr 8, 2016
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Eloquii raises $15 million in Series B funding

Published
Apr 8, 2016

Eloquii, the e-commerce destination for contemporary fast fashion in sizes 14 to 28, announced Thursday a $15 million Series B round of financing. Acton Capital Partners led the funding, with participation from new investors Wildcat Capital Management and Blue Sky Venture Capital, and existing investors Greycroft Partners, Daher Capital and Female Founders Fund.


Eloquii


 
The $15 million Series B round builds on the $6 million in Series A financing the company raised in November 2014, and it will be used to accelerate Eloquii’s growth in the plus-size market.
 
"ELOQUII is helping to empower plus-size women by transforming the way this important consumer audience shops and engages around fashion online. Over the past year, we've grown revenue 165% and further strengthened our enormously talented team," said Mariah Chase, CEO of ELOQUII. "We are excited to expand our group of world-class investors as we enter our next stage of growth and seek to reach our goal of being the dominant fast fashion plus-size brand in the global market."

The Limited launched the plus-size e-commerce website in 2011 and quickly developed a loyal customer base. Eloquii was closed as a result of The Limited’s corporate restructuring, which caused an outcry in the plus-size community and ultimately led to its re-launch.
 
The New York and Columbus, Ohio-based company will put the new financing towards building its team in New York, make further investments in marketing and technology, capitalize on digital and social media to engage customers, and accelerate overall growth.
 
Eloquii is led by CEO Mariah Chase who co-founded Send the Trend, which was acquired by QVC, and the founding team includes COO Steve Zawada, Creative Director Jodi Arnold, GMM Julie Carnevale and Founder and Chairman John Auerbach.

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