In addition to its boutique at Caesar’s Palace, LMVH’s psychedelic brand has opened a second point of sale in Las Vegas, this time inside the must-go shopping destination Crystals at CityCenter.

Shop front of Emilio Pucci; Las Vegas - Photo: Zack Hussain

The new store, Emilio Pucci’s eight appearance in America, has swapped its psychedelic colours in favour of beige, black and gold. The façade, created by luxury company Bisazza, consists of multiple mosaics made of glass, enamel and 24 carats that form one of the Italian brand’s famous prints, named ‘Chiave’. With a surface area of 116 m², the new boutique offers the women’s ready-to-wear line created by Peter Dundas in 2009, as well as leather goods, shoes, sun glasses, perfumes and accessories.

Since it was purchased by the Bernard Arnault Group in 2000, this is the 51st boutique in the world that the 50-year-old brand from Florence has opened. It consists of 4 stores in France alone, 2 of which are in Paris (Montaigne Avenue and Printemps Haussmann). While Italy is where the brand has the most stores in Europe, it is Japan that is home its largest chain (13 in total). For the time being, Emilio Pucci only has one boutique in China (Shanghai).