Eres pushes expansion in Germany

By

Anaïs Lerévérend

Published
Feb 4, 2014

2014 will see Chanel-owned luxury swim label being its international retail development. After opening franchises in Amsterdam, Moscow, Athens and Connecticut in 2013, Eres plans to open 3 directly-owned store in Germany in the spring.

Otherwise only available at multi-brand retailers in the country, Eres will open its first German store in Neuer Wall in Hamburg, a unit measuring 70m². The second two stores will open in the cities of Düsseldorf and Munich. Finally, the label will open a concession in Berlin department store Kadewe.

Elsewhere in Europe, the brand is reportedly looking for a second London location. New openings included, Eres is soon looking to reach a total of 40 directly-owned store, not including franchised boutiques.