Erykah Badu and Bella Hadid 'host' Burberry fashion show
Burberry has announced more details about its Thursday SS21 fashion show that is being livestreamed via Twitch as a way to create an impactful event in the era of social distancing. It said that hosts for the events will include Erykah Badu, Rosalía, Steve Lacy and Bella Hadid.
The hosts are a crucial link between the virtual audience and the brand and they’ll begin with a pre-show conversation from 12:30pm BST. The show will use Twitch’s unique Squad Stream functionality, with the four Burberry hosts simultaneously streaming the show together live.
This “will provide virtual guests with the ability to view multiple perspectives of the pre-show conversation at once and converse through Twitch’s chat function, creating a personal, inclusive experience,” the company said.
Burberry described Twitch as being “at the frontier of live entertainment” and it’s a key link-up for the fashion brand that has always made a point of tapping into the newest technology to advance its business and communicate with the public.
The company said that the partnership was “inspired by the fashion house’s longstanding desire to push the boundaries in digital innovation, the collaboration with Twitch is the next step in Burberry’s journey to continually engage with its community through curated content and experiences”.
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