eShopWorld names ex-M&S director Bousquet-Chavanne to run Americas

By

Sandra Halliday

Published
Mar 17, 2021

Former Marks & Spencer director Patrick Bousquet-Chavanne, has been appointed President and CEO of Irish company eShopWorld’s (ESW) Americas division.

In his new role, he will have overall responsibility for ESW’s Americas business and growth strategy, as well as worldwide marketing. In addition, he will lead its brand-new consulting division, The Reach Advisory. The cross-border e-commerce technology and services giant announced the launch of the new advisory service at the same time as unveiling its new Americas head.

While at M&S, Bousquet-Chavanne had been executive director, customer, marketing, helping drive the company’s digital acceleration. And he has more than 30 years of operating experience in the global FMCG and retail industries, including leading strategy, global brand development, customer experience and digital transformation for businesses such as Emaar Malls (most recently) and The Estée Lauder Companies.

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He’s also been serving as a member of ESW’s Retail Advisory Council, providing strategic guidance and amplifying the company’s cross-border e-commerce proposition globally.

“Our US business has accelerated significantly over the past 12 months and Patrick’s global retail and e-commerce expertise will allow us to continue to expand our reach in the Americas,” said Tommy Kelly, CEO of ESW. 

“He also brings to the team strong business relationships in Asia and Europe that he’s built over decades. As a member of our Advisory Council, Patrick has provided invaluable insights and guidance that have informed our growth strategy in recent months and we couldn’t be more pleased to welcome him to our global leadership team as we embark on our next stage of growth and launch The Reach Advisory division.”

The new advisory unit is intended to “provide expertise and advisory services to brands seeking a cost-efficient model for international e-commerce growth”. 

It has a dedicated Reach team that will “help brands articulate their global expansion strategies, providing perspective on building end-to-end digital architecture, crafting routes to market, localising the shopping experience, and engaging more deeply with new and existing customers across the globe”.