Esprit pops up in New York
Esprit has made its return to New York City with the opening of a new long-term pop up space in Soho.
Located at 130 Greene Street, the 3,000-square-foot retail location is designed to act as an experiential space where shoppers can fully experience the famous Esprit attitude. For shoppers, the space houses new summer 2023 styles and vintage pieces, as well as a dedicated customization station within the store.
The brand’s heritage comes to life with signature Memphis Design terrazzo patterns, a curation of vintage items and archival catalogs, alongside new campaign imagery. Likewise, archival materials pay homage to Esprit's playful aesthetic, while mannequins dressed in vintage looks aim to inspire.
"Opening the Greene Street pop up is the next step to solidifying Esprit's reintroduction to the North American market; allowing shoppers to fully immerse themselves into the world of Esprit past and present," said William Pak, CEO of Esprit.
"This experiential retail space in Soho, one of the most iconic and exhilarating neighborhoods in the world, will allow customers to experience Esprit's brand pillars - playful, modern, cool - in a dynamic environment that will evolve in theme each month.”
Esprit has been planning a North American return that it will implement throughout this year and into 2024. Last fall, it returned to the U.S. with a pop-up in Los Angeles, as well as in New York City on Prince Street.
Looking ahead, it plans to open another short-term pop up in Los Angeles this summer. Meanwhile, permanent retail locations are planned to open in New York City, Los Angeles, and Vancouver in late 2023.
The Hong Kong Stock Exchange-listed corporation currently operates about 160 retail stores, with an additional 450 franchise partner stores worldwide.
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