Estée Lauder names Tara Simon president of Too Faced

By

Jennifer Braun

Published
May 9, 2022

The Estée Lauder Companies announced on Friday the appointment of Tara Simon to the role of global brand president of Too Faced, effective July 1, 2022. 

The move comes as the brand co-founders Jerrod Blandino and Jeremy Johnson will leave the company on June 30 to embark on new entrepreneurial projects and endeavors, following 24 years of business. 

Simon first joined Estée Lauder as senior vice president/general manager, Too Faced, in 2020. Prior to that, she was at Ulta Beauty, where she most recently served as senior vice president of merchandising, prestige beauty.

Since joining the brand, Too Faced has successfully launched in new channels of distribution in North America, including at Ulta Beauty at Target, where it ranks among the top four brands in sales since opening, and in Sephora at Kohl’s, where it is the number two ranked brand according to sales since opening.

In her new role as global brand president, she will continue enabling her team to capture and realize fast-growing opportunities for the brand, while further contributing to the company’s category strategy for makeup. She will continue to report directly to Fabrizio Freda, president and chief executive officer, ELC.

“Tara has been a fantastic leader at Too Faced since she joined the brand two years ago, and I know that she will continue to leverage her brand building expertise to drive an emotional connection with consumers through inspiring products and unique experiences. I am confident that under Tara’s leadership, Too Faced is well-positioned for its next phase of growth,” said Freda. “And we are so grateful for Jerrod and Jeremy’s outstanding work over the last six incredible years spent as part of the ELC family.”

The Too Faced brand has been part of The Estée Lauder Companies’ family of brands for the last six years. Blandino and Johnson began their careers behind the counter of the Estée Lauder brand, where they were inspired to create a brand that celebrates individuality and sparks joy.

“Jerrod and Jeremy started the brand with a simple, yet compelling creative concept, and transformed it into something that is truly extraordinary,” added William P. Lauder, executive chairman, ELC. “We look forward to seeing where the next phase of their journey takes them and wish them all the best as they set out on new adventures.”