×
81 100
Fashion Jobs
TAPESTRY
Full Time Sales Supervisor
Permanent · Wrentham
HOMEGOODS
Loss Prevention lp Detective
Permanent · Brentwood
MARSHALLS
Loss Prevention Customer Service Associate
Permanent · New York
MARSHALLS
Loss Prevention Customer Service Associate Downtown Crossing Boston
Permanent · Boston
HOMEGOODS
Loss Prevention lp Detective
Permanent · Wentzville
HOMEGOODS
Loss Prevention lp Detective
Permanent · Kirkwood
MARSHALLS
654 Retail lp Detective - Encino
Permanent · Los Angeles
MARSHALLS
378 lp Detective
Permanent · Los Angeles
MARSHALLS
Loss Prevention Customer Service Associate
Permanent · Philadelphia
KOHLS
Full-Time Sales Supervisor - Softlines
Permanent · Billings
KOHLS
CRM Campaign Analyst *Remote*
Permanent · Menomonee Falls
H&M
sr. Manager, Strategic Tech Sourcing And Procurement
Permanent · New York
MACY'S
Asset Protection Detective, Livingston - Full Time
Permanent · Livingston
MACY'S
Asset Protection Detective, Westminster - Full Time
Permanent · Westminster
MACY'S
Asset Protection Security Guard, Newport Centre - Full Time
Permanent · Jersey City
MACY'S
Asset Protection Detective, Salinas Northridge - Full Time
Permanent · Salinas
MACY'S
Senior Project Manager
Permanent · Johns Creek
MACY'S
Asset Protection Detective, West Dade Miami Int'l - Full Time
Permanent · Miami
MACY'S
Asset Protection Detective, Culver City Center - Full Time
Permanent · Culver City
FOSSIL
Americas Digital Marketing Manager
Permanent · Plano
ULTA BEAUTY, INC.
General Manager
Permanent · North Greenbush
ULTA BEAUTY, INC.
Retail Sales Manager
Permanent · North Greenbush
Published
Feb 25, 2021
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Estée Lauder's Becca brand to shut down

Published
Feb 25, 2021

Estée Lauder's Becca Cosmetics brand is shutting down, in part due to the impact of the Covid-19 pandemic. 


Twitter @beccacosmetics


The brand announced on its website and on Instagram that it will close at the end of September 2021, citing "an accumulation of challenges, together with the global impact of Covid-19." 

"The global pandemic has had an impact on everyone around the world on many levels," the brand said. "It has also had a tremendous impact on so many businesses."

Originally founded in Perth, Australia in 2001 by Rebecca Morrice Williams, the brand was sold to Luxury Brand Partners in 2012, and was later acquired by Estée Lauder in 2016—at which point, Morrice Williams left the brand. Building a devoted following of fans, Becca became particularly well known for its popular highlighters and complexion products.

Over the course of its history, one of the moments that caused Becca's popularity to skyrocket was its partnership with YouTube beauty guru, Jaclyn Hill, in 2015. The partners created the 'champagne pop' highlighter, which was so popular that it was added to Becca's permanent selection, and Hill and the brand would go on to collaborate on a subsequent champagne pop collection that brought in up to $3.5 million in online sales. 

"For 20 years – from Perth to New York and across the globe – we’ve built incredible connections with this amazing community, from our consumers to the makeup artist community, our wonderful network of influencers, to our amazing brand collaborators and brand ambassadors from yesterday and today. We’ve done meaningful work together supporting mental wellness with the JED foundation and Mental Health Mates and will continue to do so through our commitment to The Trevor Project this coming June. Together, we put our best light out into the world, and for that we are forever grateful," said the brand.

FashionNetwork.com has reached out to Becca Cosmetics for further comment. 

Copyright © 2021 FashionNetwork.com All rights reserved.