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By
Reuters
Published
Aug 21, 2020
Reading time
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Estée Lauder takes profit hit, will close stores, cut up to 2,000 jobs

By
Reuters
Published
Aug 21, 2020

Estée Lauder forecast current-quarter profit below analysts’ estimates on Thursday after posting a bigger-than-expected quarterly loss, as travel restrictions and store closures put in place to contain the spread of coronavirus dampened demand for its premium make-up brands.


Estée Lauder sold plenty of skin care in lockdown but make-up failed to shift - Facebook: Estée Lauder


The company and other cosmetic brands have been struggling in recent months with consumers adapting to the new work-from-home lifestyle and ordering more skincare products than make-up.

This led to Estée Lauder posting a 32% decline in sales in the fourth quarter, pushing its shares down about 6% in pre-market trading.
The COVID-19 crisis has also made the M.A.C. brand owner reassess its business as consumers increasingly shop for beauty products online.

Estée Lauder said on Thursday it would cut about 1,500 to 2,000 jobs or about 3% of its workforce globally and also expects to close about 10%-15% of its freestanding stores.

Sales of make-up brands such as M.A.C. and Too Faced have taken a hit on falling demand for the New York-based company’s foundations and lip products. Overall annual sales for its makeup brands fell 18% as the COVID-19 pandemic offset the 5% growth seen in the first half of the year.

Estée Lauder forecast first-quarter adjusted profit per share to be between 80 cents and 85 cents, below estimates of $1.22, according to IBES data from Refinitiv.

The company also expects sales to decline between 12% and 13%, compared to expectations of an 11.42% drop. 

Net sales fell 32% to $2.43 billion in the fourth quarter ended June 30, missing estimates of $2.45 billion. Excluding items, the company reported a loss of 53 cents per share, much bigger than Wall Street estimates of a 19-cent loss.

Still, the company reinstated its quarterly dividend payment after suspending it in April.

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