Etam to open first U.S. store in Miami

By

Benjamin Fitzgerald

Published
Apr 4, 2023

French brand Etam announced on Tuesday the opening of its first U.S. store in Miami over the summer.

Opening in the Florida capital's Dadeland Mall, the new Miami store will feature the lingerie retailer's latest store concept, with "client experience" the focus of the store, which offers "connected fitting rooms and a mobile checkout system," according to a press release.

As for design, the store features pink and nude colors with brass finishings "to create a feminine and intimate atmosphere," making customers feel comfortable.

The Parisian brand partnered with retail real estate and mall owner Simon to make its U.S. entry in 2023.

"Opening a store in Miami is a strategic turning point for the group," said Laurent Milchior, CEO of Etam.  "We are thrilled to partner with Simon for this opening and look forward to bringing our French lingerie expertise to the U.S. market."

​Dadeland Mall currently ranks among the top retail properties in the U.S. and has served as a point of entry in the market for several international brands recently including Mango, Bimba y Lola, Razer and Tous.

​"We are excited to work with Etam to bring its French twist on fashion to Dadeland Mall," said Zach Beloff, vice president of leasing at Simon.

"Etam is a global brand that we believe has a strong brick-and-mortar future in the U.S. We hope to see them expand throughout our portfolio."

The store opening comes one year after Etam inked a U.S. distribution deal with luxury department store chain Nordstrom, retailing its lingerie via 10 store across the U.S.