87 176
Fashion Jobs
SPECIALIZED
Brand Development Manager - Michigan
Permanent · LANSING
ECCO
Third Keyholder
Permanent · ELIZABETH
ECCO
Third Keyholder
Permanent · LAS VEGAS
ECCO
Sales Manager - National Accounts (Remote)
Permanent · LONDONDERRY
ECCO
Third Keyholder
Permanent · ROSEMONT
LULULEMON
Community Specialist | Summit, Springfield Ave
Permanent · SUMMIT
LULULEMON
Expeditor | Cherry Creek
Permanent · DENVER
LULULEMON
Community Specialist | Friendly Center
Permanent · GREENSBORO
NORDSTROM
Customer Service Representative - Hillsdale Shopping Center
Permanent · SAN MATEO
NORDSTROM
Retail Stock - Mercer Mall Rack
Permanent · LAWRENCE TOWNSHIP
NORDSTROM
Manager- Service Experience- Baton Rouge Mall Rack
Permanent · BATON ROUGE
NORDSTROM
Retail Stock - Sugar House Rack
Permanent · SALT LAKE CITY
NORDSTROM
Asset Protection - Agent - Aventura
Permanent · AVENTURA
NORDSTROM
Retail Stock - Northwoods Rack
Permanent · SAN ANTONIO
NEIMAN MARCUS
Business Manager Tom Ford, Beauty (PT, 35 Hours) - FT. Worth
Permanent · FORT WORTH
NEIMAN MARCUS
Sales Manager, Designer Rtw
Permanent · CORAL GABLES
NEIMAN MARCUS
Sales Professional, Beauty
Permanent · NEW YORK
TIFFANY & CO
Manager, HR Business Partner
Permanent · NEW YORK
URBN
Security Officer (Monday-Thursday; Overnight Shift)
Permanent · LEVITTOWN
AMERICAN EAGLE OUTFITTERS
ae - Market Visual Leader - us
Permanent · MCLEAN
CROCS
Supervisor, Distribution Center - 1st Shift
Permanent · LAS VEGAS
NEWELL
Associate Brand Manager, Coleman
Permanent · ATLANTA
By
AFP-Relaxnews
Published
Feb 6, 2015
Reading time
2 minutes
Download
Download the article
Print
Text size

European consumers have adapted to the crisis

By
AFP-Relaxnews
Published
Feb 6, 2015

It’s especially true in France, Spain, Belgium and Italy: consumers are no longer the same as those portrayed five years ago when the crisis began. The latest edition of The Observatoire Cetelem, serving as a reference for consumer trends, was published on Thursday, February 5. It described a new kind of European consumer—one who isn’t subject to impulse purchases and one who is careful about expenditures.


The crisis has clearly affected European buying habits. Over the past five years, over 60% believe that their purchasing practices have been altered (66% of the French). There’s a difference in volume with 52% of consumers generally buying less than before. More or less carefully measuring their expenses, they avoid succumbing to impulse buys (56%). The French, in particular, have adopted this new approach to shopping (60%), as have the Spanish (69%) and the Italians (66%).  

The fault lies with a poor economic environment: that’s what 52% of Europeans claim. Nearly three-quarters (73%) even refer to constraints on their purchasing power.

Consumers have adopted a new, frugal mindset. 83% look closely at prices. 79% hunt for promotions and buy used. 73% are more likely to use the Internet and new technologies to find lower-cost products. One of the main differences with consumers in 2009: they are now more connected to the Internet. 37% of respondents indicated that they make purchases in physical stores less often than before.

Europeans haven’t been afraid to try out new purchasing methods and trends. Six in ten later re-sell articles and 15% order online and then pick up their purchases in-store.

TNS Sofres conducted the survey on the Internet between November 4 and December 2, 2014. 8,719 Europeans were surveyed with sample populations of at least 500 respondents per country (Germany, Belgium, Spain, France, Italy, Portugal, United Kingdom, Hungary, Poland, Czech Republic, Slovakia and Romania).

Copyright © 2024 AFP-Relaxnews. All rights reserved.