Eurvin : the Australian Swimwear with a French touch

By

Anne-Sophie Savenier

Published
Aug 21, 2015

Launched at the end of 2013, swimwear brand Eurvin is first and foremost a family affair. That of a brother and a sister who both wanted to live the life of entrepreneurs.

Canelle and Jules Eurvin, both French expatriates in Australia - and ocean enthusiasts, have created their own swimwear brand. A brand that successfully combines the laid-back atmosphere of Australia with the legendary French touch.

The result? Models that, although classic, are revitalized with sexy details (low cut bottom, high cut bottom with transparent pieces) and an ethnic touch, especially in the selection of prints.

The collection is made of 14 items, with a mix-and-match approach, and are all produced in a small workshop in Melbourne.

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“The objective was to be able to monitor the production in order to control quality. Each swimsuit is in a way unique, as all of them are handmade”, explains Jules Eurvin.

With an average tag price of 110 euros (123 dollars), Eurvin chose a competitive pricing and expects to appeal to customers in Australia as well as in Europe.

“We had an excellent feedback for our first collection that was offered through our e-shop. We are now getting to the next stage, as we plan to develop our network of boutiques in France, in the main European capitals and, of course, in Australia,” said the two co-founders who attended the last Mode City exhibition in Paris, in the hope of finding distributors.

Meanwhile, customers can buy a small piece of Australia on their e-commerce website !

The e-shop is also linked to Instagram, which should help to create a community of online followers.