×
23 270
Fashion Jobs
ESTÉE LAUDER COMPANIES
Order Handler - Padc (11:30am - 3:30pm)
Permanent · Bristol
ESTÉE LAUDER COMPANIES
Order Handler - Padc (700am - 1100am)
Permanent · Bristol
ESTÉE LAUDER COMPANIES
Order Handler - Padc (11:30am - 3:30pm)
Permanent · Bristol
ESTÉE LAUDER COMPANIES
Order Handler - Padc (700am - 1100am)
Permanent · Bristol
AVEDA
Distribution Supervisor
Permanent · Compton
MAC
Director, Global Social & Influencer Marketing
Permanent · New York
BATH & BODY WORKS
District Manager - Bath & Body Works - Central South Carolina - Columbia, sc
Permanent · Sumter
VICTORIA'S SECRET
Senior Merchandise Planner, Victoria's Secret Lingerie
Permanent · Reynoldsburg
VICTORIA'S SECRET
Brand Operations Manager-West Shore
Permanent · Tampa
VICTORIA'S SECRET
Brand Operations Manager-Perimeter Mall Pink
Permanent · Atlanta
GUESS
Photo Production Manager
Permanent · Los Angeles
ALL SAINTS
Regional Manager
Permanent · West Coast of the United States
ALL SAINTS
Finance Business Analyst
Permanent · London
ALL SAINTS
Group Finance Manager
Permanent · London
L'OREAL GROUP
Manager/sr. Manager, Ecommerce Operations & Supply Chain
Permanent · New York
L'OREAL GROUP
Creative Director
Permanent · New York
L'OREAL GROUP
Director, Ecommerce And Platforms - Carol's Daughter & Softsheen-Carson
Permanent · New York
L'OREAL GROUP
Senior Manager-Industrial Quality
Permanent · Somerset
MARSHALLS
Marshalls lp Detective - Silver Spring, md
Permanent · Silver Spring
MARSHALLS
Marshalls lp Detective - Clinton, md
Permanent · Clinton
TJX CORPORATE
Product Manager - Point of Sale Systems
Permanent · Marlborough
MARSHALLS
Loss Prevention Detective
Permanent · Shirley
Published
Jan 12, 2021
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Ever-more-casual Boss brand names Chris Hemsworth global ambassador

Published
Jan 12, 2021

Hugo Boss has announced Australian actor Chris Hemsworth, best known for his role as Thor, as the first Hollywood star to be appointed as global brand ambassador for its Boss brand. 


Chris Hemsworth - HUGO BOSS



He’s signed up to be the international Boss face of the worldwide fashion campaigns planned for this year and next as the label becomes increasingly focused on casualwear. 

Hemsworth already has deep connections with the company having been the face of its Boss Bottled fragrance since 2017. 

The fashion giant said that “by expanding this partnership, the group is ensuring a globally consistent Boss brand image that will bridge various product groups. The generated synergies will also further enhance the brand's appeal”.

Yves Müller, Managing Board Spokesman at Hugo Boss, said the actor is “a world-class star who is a perfect fit for our Boss brand. He embodies a contemporary take of success and masculinity. Chris perfectly exemplifies the modern man of today: self-confident, authentic and approachable. His global fame will further augment the Boss brand's desirability going forward.”

Importantly too, the company added that with the appointment of someone who’s “a passionate surfer who epitomises a well-balanced lifestyle”, it’s “taking another step in its casualisation process of the Boss brand. This will also be reflected in the direction the new campaign will take”.

The first campaign featuring Hemsworth will launch this spring. And the partnership will also see the launch of a joint Boss capsule collection with a sustainability focus.

Copyright © 2021 FashionNetwork.com All rights reserved.