Everlane opens first permanent Los Angeles store
Millennial-favorite clothing brand Everlane has opened its first permanent store in Los Angeles.
Located at 1101 Abbot Kinney Boulevard, the Los Angeles store opened on August 22. In an Instagram post announcing the store’s then-upcoming opening, Everlane said it previously operated its first factory, produced its first t-shirt and opened its first pop-up in the southern California city.
Headquartered in San Francisco, Everlane has become a favorite among millennial shoppers, thanks to its ethical foundation and affordable pricing, with the majority of its products falling under $100. As part of its ‘Radical Transparency’ policy, the brand prioritizes the use of ethically-compliant factories, uses long-lasting materials and allows customers to see the cost breakdown of its products.
Within the past year, the brand has further upped its sustainability strategy by entering into new categories and pushing for greater eco-friendly production, including the launch of a women’s underwear line, its ReNew outerwear line made from plastic bottles and the announcement of Tread, a sustainable footwear brand.
The brand offers a range of apparel, denim, shoes and accessories for women and men, and currently boasts a total of 789,000 followers on Instagram.
In addition to the new L.A. store, Everlane currently operates stores in San Francisco, Brooklyn and Manhattan.
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