Everlane returns to Nordstrom's Pop-In@Nordstrom
today Oct 10, 2019
American ethically-made basics brand Everlane is returning to Nordstrom’s ‘Pop-In@Nordstrom’ project for a temporary shop full of new pieces.
Launched on October 4, Everlane’s appearance at ‘Pop-In@Nordstrom’ will continue through November 17. According to Nordstrom, visiting shoppers can explore a variety of Everlane’s eco-friendly men’s and women’s apparel, including sustainably made denim, outerwear made with recycled plastic and carbon-neutral shoes.
Additionally, the pop-up will also offer exclusive colors of Everlane cashmere and the eco-friendly Tread by Everlane sneaker.
In addition to appearing in select Nordstrom stores like Nordstrom Downtown Seattle and Nordstrom Vancouver, the Pop-In Everlane assortment is also available for purchase through Nordstrom’s e-commerce platform. From women’s bags and pumps to men’s performance jeans and jackets, prices range from $18 to $250.
The pop-in appearance marks the latest partnership between Nordstrom and Everlane, which made its first appearance at the ‘Pop-In’ in September of 2017.
Headquartered in San Francisco, Everlane operates under a ‘Radical Transparency’ policy, a brand-wide commitment to prioritize the use of ethically-compliant factories, use long-lasting materials and allow customers to see the cost breakdown of its products.
Currently, the brand operates brick-and-mortar locations in San Francisco, Brooklyn and Manhattan, as well as its newest Los Angeles store opened this past August.
Launched in October of 2013, Pop-In@Nordstrom is an ongoing series of themed pop-up shops each lasting four to six weeks, alternating between multi-brand temporary shops focused on a central theme and single-brand takeovers. The eco-friendly Everlane pop-up follows Pop-In@Nordstrom’s April pop up dedicated to sustainable products.
In addition to Everlane, the Pop-In has previously held a single-band takeover with lifestyle brand, Goop.