Expansion-focused Gymshark launches US media campaign

By

Nigel TAYLOR

Published
Jan 5, 2022

UK-based fitness apparel producer Gymshark is backing expansion plans for the US market with a media ad campaign entitled ‘United We Sweat’, featuring high-profile athletes.

He told The Drum: “This is bigger than a brand campaign, it’s about people understanding the power of unity and fitness. Since Gymshark’s beginning we’ve been bringing people together under the banner of fitness and conditioning and to this day uniting people plays a huge part of our purpose, and right now we truly believe that unity is needed more than ever.”

Sennai Atsbeha, Gymshark’s vice-president of brand marketing, added: “Each of our athletes has different fitness focuses but share a constant commitment to their community, dedication to the process, and responsibility to put in the work every day to be the best version of themselves.

“We are super focused on continuing to diversify, expand into new fitness spaces, and build with grassroots partners as we know our message is one that resonates with a wide variety of people and communities.”

The digitally-focussed fitness apparel and accessories brand debuted in the US with an office in Denver in 2019. This was followed by its first US warehouse in California last June. The company also said it has plans to open a further three warehouses over the next 12 months.