Express collaborates with influencer Rocky Barnes on vibrant capsule collection

By

Robin Driver

Published
May 7, 2019

American fashion retailer Express has tapped influencer Rocky Barnes for a colorful capsule collection featuring more than 25 pieces inspired by the model and blogger’s personal experiences and travels.

 
The capsule, which was produced in collaboration with Reunited Clothing, LLC, includes mix-and-match dresses, bodysuits, skirts, kimonos, jumpsuits and crop tops in bold colors and prints, ranging in price from $40 to $120.
 
“At Express, we empower young men and women to pursue what's next in their life journey,” commented Patrice Croci, Express’ VP of brand and performance marketing, in a release. “We believe personal style tells the story of ambition, and Rocky is the perfect example of hard work, creativity and determination. We are thrilled to partner with Rocky, who inspires other women and shows that style and success come from truly being yourself.”

“I've always had a strong point of view when it comes to my style, and anyone who knows me knows I'm not scared of color or prints,” added Barnes. “Throughout my life journey, I've learned to be fearless about being myself, and I hope this collection inspires others to do the same, while mixing and matching styles to make them their own.”
 
Express’ design collaboration with Barnes, who has over 1.6 million followers on Instagram, is the latest in a series of influencer partnerships undertaken by the retailer, which teamed up on a capsule with Olivia Culpo in January.
 
The Express x Rocky Barnes capsule collection is now available to purchase in Express’ brick-and-mortar network of over 200 stores, as well as on its e-commerce website