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Extra Butter and North Face launch "Technical Difficulties" capsule and pop-up

today Dec 14, 2017
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Extra Butter, the New York City boutique and lifestyle label, launched this week a capsule collection with The North Face and opened a supporting pop-up shop on 125 Orchard Street.

The Extra Butter x The North Face pop up - The Extra Butter

The new collection named “Technical Difficulties” is comprised of the Nupste Down Jacket, Denali Fleece, Knit Beanie and Unconstructed Pack Hat, featuring multicolored stripes that resemble television color bars.
The pop-up space at the Extra Butter Lower East Side store also features the color bars painted on the walls of one end of the store, which are contrasted by the monochrome interior with white walls, shelves and displays, and grey floors.

Founded in 2007, Extra Butter is one of the ambassadors of streetwear in New York City’s Lower East Side neighborhood. The boutique offers brands such as Nike, Adidas, Jordan, Under Armour, Converse, G-Shock, Vans, Timberland, Reebok and Mitchell & Ness, as well as fashion labels Lacoste, Death to Tennis, Wood Wood, Engineered for Motion, Stutterheim, and Manastash.
The Extra Butter x The North Face pop up will remain open through January 10.

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