×
69 441
Fashion Jobs
ESTEE LAUDER
Manager, Channel Marketing, Aveda na
Permanent · New York
ESTEE LAUDER
Area Manager, Production - Bristol - 2nd Shift
Permanent · Bristol
ESTEE LAUDER
Keyholder - The Cosmetic Company Store - 20hrs - Philadelphia Premium Outlets - Pottstown,PA
Permanent · Pottstown
ESTEE LAUDER
Area Manager, Technical Services - Bristol - 2nd Shift
Permanent · Bristol
ASCENA
Part Time Sales Manager - Ann Taylor, The Woodlands Mall
Permanent · The Woodlands
LEVI'S
Art Director
Permanent · Remote
LULULEMON
Assistant Manager, Operations | Ponce City Market
Permanent · Atlanta
LULULEMON
Assistant Manager, Operations | Arizona Market
Permanent · Scottsdale
LULULEMON
Assistant Manager, Guest Experience | Arizona Market
Permanent · Scottsdale
ULTA BEAUTY, INC.
Skin Care Consultant
Permanent · Fort Walton Beach
ULTA BEAUTY, INC.
IT Manager - End User Services
Permanent · Bolingbrook
ULTA BEAUTY, INC.
Tax Analyst - Sales & Use Compliance
Permanent · Bolingbrook
ULTA BEAUTY, INC.
General Manager
Permanent · Walker
ULTA BEAUTY, INC.
General Manager
Permanent · Baltimore
ULTA BEAUTY, INC.
Inventory Control Specialist
Permanent · Bolingbrook
ULTA BEAUTY, INC.
General Manager
Permanent · Harker Heights
ULTA BEAUTY, INC.
Retail Sales Manager
Permanent · Jacksonville Beach
ULTA BEAUTY, INC.
Retail Operations Manager
Permanent · Wall Township
ULTA BEAUTY, INC.
General Manager
Permanent · Carbondale
URBN
Anthropologie Buyer - Upholstery
Permanent · PHILADELPHIA
URBN
Free People Senior Merchandise Planner
Permanent · PHILADELPHIA
ALICE AND OLIVIA
Sales Supervisor - Los Angeles
Permanent · Los Angeles
Published
Dec 15, 2017
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Eysom's success proves luxury athleisure is still alive

Published
Dec 15, 2017

Los Angeles-based Eysom is proving that there is still a strong market for premium athleisure, selling $65 muscle tees and $180 men's athletic shorts at Equinox and other high-end fitness fashion boutiques.


The brand aims to be "the perfect blend of performance and fashion." - Eysom


Eysom, short for "Exercise Your State of Mind" was founded by Stan Cheung who saw a gap in the market for premium men's athleisure apparel. The assortment offers a full range of muscle tees, sweatshirts and jackets, as well as shorts in three different lengths, and pants. The product line is designed in LA and made out of eco-friendly performance materials. The brand states that it is the "perfect blend of performance and fashion."

Eysom's palette relies on classic men's basics colors, such as charcoal gray, navy, olive green, and white, applied in both solids and camo prints. The brand's logos are discrete and it calls itself "activewear for the modern mindful man."

While there have been reports indicating the athleisure trend is coming to an end, Eysom was created to pick up where Lululemon left off in the men's market. Cheung said, “There are not a lot of men’s activewear players with a point of view out there. I saw this as an opportunity to create something new.”

Eysom was founded when Cheung won a design competition in 2015 that offered mentoring by fashion designer Billy Reid. Reid advised balancing a business mind with creative freedom, and the resulting company seeks to create luxury athleisure clothes that have an accurate fit for men in real life.

Cheung said fit is actually a common challenge for men's athleisure because the fit models are much larger than the actual customer, which makes the clothes baggy and unflattering. He attempted to remedy this with Eysom, explaining to Apparel News that “The clothes are designed for people to feel better about themselves. If they look good on your body, you’ll feel confident.”

Eysom is sold at upscale health club Equinox as well as other luxury fitness fashion boutiques. It is also available online through the brand's e-commerce site. Price points range from $65 for a muscle tee to $295 zip hoodies.

Copyright © 2022 FashionNetwork.com All rights reserved.