Fabletics co-founder Kate Hudson to transition to advisory role

By

Jennifer Braun

Published
Dec 23, 2021

Kate Hudson is set to transition from principal face of Fabletics to an advisory role. 

As part of a long-planned transition, Hudson will continue to bring her expertise to Fabletics as a strategic advisor and will remain a shareholder in the company. The move comes eight years after co-founding and serving as the public face of Fabletics. 

In addition to Fabletics, the Golden Globe Award winner and Academy Award-nominated actress, producer and author continues to incubate and build mission driven start-ups including In Bloom and King St. Vodka. She also has a number of charitable and humanitarian affiliations. 

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“When we first started out, the challenge was to build a successful company which filled the void in the market for premium quality, fashion-forward activewear at affordable prices, while staying true to our social values of inclusivity and community building, promoting a healthy lifestyle and sustainability,” said Hudson. 

“I am extremely proud of what we have accomplished. How we have grown Fabletics—with more product categories and collaborations, expansion into menswear, retail stores, a fitness app, international expansion, all while becoming more sustainable and eco-friendly—is truly incredible. As my role becomes less focused on being in front of the camera to becoming more of a strategic advisor, my passion for and investment in our mission is as strong as day one.”

Since launching in 2013, Fabletics has built a community of over 2 million active members. 
Moreover, it has globally expanded its product category offerings in women and men’s activewear, and has opened community focused retail stores, including 73 tech-enabled locations across the United States, as well as both a mobile shopping app and its Fabletics FIT app. The company also operates e-commerce sites in eight western European countries, and two European stores in Berlin and London. 

“Together with Kate’s inspiration and vision, we reimagined the entire activewear category,” said Adam Goldenberg, chief executive officer of Fabletics. “Fabletics has become a category-leading brand with more than two million members and a promising future ahead. I am very proud of the company that we have built with Kate and am thankful for her continued dedication to the brand.”