Fabletics taps Demi Lovato for collection benefiting Covid-19 relief efforts
Fabletics, the active lifestyle brand co-founded by actress Kate Hudson, has partnered with Demi Lovato for a collection to support Covid-19 relief.
The collection offers a variety of pieces, including t-shirts, layering pieces, high and low impact bras, and pieces featuring Fabletics' max-compression PowerHold fabric, including the brand's best-selling Mila Pocket Legging and Ultra High-Waisted Shine Legging.
From now through June 30, $5 from every collection item sold - up to $125,000 - will be committed to the Covid-19 Solidarity Response Fund for the World Health Organization, in order to help provide needed medical gear to those working on the front lines of the crisis.
"Recently, we have watched our world change and have thought long and hard about holding off on this launch," said Lovato, who has collaborated with Fabletics several times since her premiere Fabletics capsule in 2017.
"After sitting down to reflect for a few days, we realized there's no better time to inspire others with my capsule, which has always been about channeling your inner strength...This is our chance to help the people in our community who need it most during this extraordinary time."
Launched on April 2, select styles from the capsule are available in size XXS through 4X and can be purchased at fabletics.com.
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