Fabletics to open first stores at five GGP malls

By

Obi Anyanwu

Published
Jul 10, 2015

Fabletics, Kate Hudson’s online activewear and accessories brand, will open its first brick-and-mortar stores at five General Growth Properties, Inc. malls. The five locations are intended to build on the success of Fabletics’ e-commerce platform.

The activewear brand will open this fall at the Bridgewater Commons mall in Bridgewater, NJ, the Christiana Mall in Wilmington, DE, the Kenwood Towne Centre in Cincinnati, the Mall in Columbia in Columbia, MD and Saint Louis Galleria in St. Louis.

The stores will offer the option to buy online and pick-up in store; in-store fitting appointments; free shipping from warehouses for out-of-stock items; mobile points of sale; a virtual shopping cart to help customers complete their shopping online; and mobile points of sale.

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“Adding Fabletics stores to our mall portfolio will give shoppers more access to an innovative activewear brand that is already making waves online,” said Alan Barocas, Sr. EVP of Leasing, GGP.

“More and more, we are seeing pure-play retailers like Fabletics see the value of adding physical locations to enhance sales and brand visibility. In fact, 90 percent of all U.S. retail sales occur at physical stores, and when a pure-play retailer opens a physical store, they see online sales increase three to five times in the same trade area,” he added.
 
Launched in 2013 by Kate Hudson, Fabletics offers fashion-forward activewear for women and recently launched an activewear collection for men, FL2. The men’s collection will also be carried at the five Fabletics locations opening this fall.