Fabric company Coolcore hires David Ludd as VP of Global Marketing
Coolcore announced on Thursday the hiring of David Ludd as Vice President of Global Marketing. Ludd assumed the role on June 20, 2016.
The 20-year marketing veteran joined the company with marketing and management experience in the footwear, apparel and retail sectors. Ludd worked with a number of global sports and lifestyle brands including Levi’s, Nike, Timberland, MBT and Converse.
Coolcore, a global leader in thermoregulation fabrics, developed a chemical-free fabric with wicking, moisture circulation and regulated evaporation. The patented fabric goes beyond traditional moisture-management textiles by managing thermoregulation and reducing surface fabric temperature up to 30 percent lower than skin temperature when moisture is present.
The company was recognized for “Innovative Technology” by the Hohenstein Institute and is the only company globally to be awarded for “Cooling Power.” In addition, Coolcore won the award for Best Innovation – Sports and Outdoor Apparel for its line of cooling fabrics from the ITMA Future Materials Awards.
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