85 418
Fashion Jobs
LEE
PT Keyholder
Permanent · GRAPEVINE
KOHLS
Full-Time Loss Prevention Supervisor
Permanent · WALPOLE
KOHLS
Full-Time Loss Prevention Supervisor
Permanent · HOUSTON
KOHLS
Full-Time Loss Prevention Supervisor
Permanent · MONONA
KOHLS
Full-Time Loss Prevention Supervisor
Permanent · MORTON
KOHLS
Associate HR Business Partner
Permanent · MENOMONEE FALLS
KOHLS
Full-Time Loss Prevention Supervisor
Permanent · LAKELAND
KOHLS
Full-Time Loss Prevention Supervisor
Permanent · PEARLAND
KOHLS
Full-Time Loss Prevention Service Specialist*
Permanent · NORRIDGE
KOHLS
Full-Time Loss Prevention Supervisor
Permanent · EDWARDSVILLE
KOHLS
Full-Time Loss Prevention Supervisor
Permanent · GURNEE
KOHLS
Full-Time Loss Prevention Supervisor
Permanent · ORANGE CITY
KOHLS
Full-Time Loss Prevention Supervisor
Permanent · MOBILE
NAVY EXCHANGE
Supply Chain Systems Tech
Permanent · VIRGINIA BEACH
NAVY EXCHANGE
(Norfolk Navy Gateway Inns And Suites) Guest Service Representative i
Permanent · WILLIAMSBURG
NAVY EXCHANGE
Guest Service Representative II
Permanent · GULFPORT
NAVY EXCHANGE
Guest Service Representative II (Part-Time)
Permanent · PENSACOLA
NAVY EXCHANGE
Guest Service Representative II (Full-Time)
Permanent · PENSACOLA
NEIMAN MARCUS
Senior Manager, Fulfillment Operations
Permanent · PITTSTON
NEIMAN MARCUS
Loss Prevention Investigator- Charlotte
Permanent · CHARLOTTE
LULULEMON
Visual Merchandising Specialist | Toledo Local
Permanent · TOLEDO
LULULEMON
Community Specialist | Martha's Vineyard
Permanent · EDGARTOWN
Published
Jan 25, 2017
Reading time
2 minutes
Download
Download the article
Print
Text size

Facebook m-commerce transactions on the rise.

Published
Jan 25, 2017

According to a new study by Facebook and Kantar, mobile transactions are the future for Facebook. The social media website is experiencing a huge shift to mobile at the moment, charting more mobile transactions over laptop/desktop in the past holiday season. 


Facebook's study on the growth of m-commerce - Business Intelligence


This past holiday season running from November 1st to December 31st, 51% of Facebook transactions were conducted on a mobile device, showing a huge jump from the 2015 holiday season, where just 41% of transactions were completed via mobile.

Facebook noted that one-third of customers regularly look to social media sites like Facebook and Instagram to find new products. One-fifth of customers who made a purchase in the three months prior to August 2016 purchased products because of what they saw on Facebook. Customers even seem to prefer viewing ads on mobile, born out by the study's findings about how much quicker ad absorption was on mobile devices. Users who saw ads on mobile devices purchased the advertised product 13% faster than consumers who saw the ad on a desktop computer.

That doesn’t mean computer-based purchases aren’t happening – between Q1 of 2014 and Q1 of 2016, desktop purchases grew 21%. But over the same period, m-commerce grew an impressive 114%.This is in part due to all the payment options offered by mobile retailers. Thanks to apps like Square, retailers can cash out customers by swiping their credit or debit cards right on their cell phones. M-commerce innovations, like photographing credit cards to receive payment (utilized by Uber), are expanding every day, opening more and more doors towards greater m-commerce options.

Copyright © 2024 FashionNetwork.com All rights reserved.

Tags :
Business