Farfetch appoints new marketing director for Latin America

By

Alicia Mares

Translated by
Nicola Mira

Published
Jul 13, 2022

Luxury e-tailer Farfetch has restructured its organisation in Latin America, appointing Debora Capobianco as marketing director for the LATAM region. The announcement was posted by Farfetch on social media earlier this month.

In her new role, Capobianco will devise and implement Farfetch’s digital strategy and manage relationships with customers, brands and digital marketing specialists, among others.

She moved to Farfetch after a lengthy career with another international fashion e-tailer, Privalia, where she spent 10 years, after joining the e-tailer's Brazilian subsidiary in Sao Paulo in March 2010. Capobianco then took charge of Privalia in Mexico, after it was bought by the Axo group.

Farfetch entered the Latin American market in 2015, starting from Mexico. In the same year, the website was also deployed in Colombia, Chile, Panama and Peru.

In Q1 2022, Farfetch’s revenue rose by 6.1% to reach $514.8 million (€510.42 million). In the same period, the e-tailer’s net income was $72.8 million (€72.18 million).