Farfetch brings donation service to the U.S. through ThredUp

By

Jennifer Braun

Published
Jul 1, 2021

U.K.-based luxury e-commerce retailer Farfetch announced on Wednesday that it is teaming up with ThredUp to bring its donation program to the U.S., allowing Farfetch customers to extend the life of their clothes, while earning shopping credit and raising money for charity. 

Farfetch Donate U.S. will run on ThredUp's Resale-as-a-Service, or RaaS. Farfetch is ThredUp's first RaaS partner to leverage the white label offering, which offers a fully-customized resale experience tailored to the Farfetch brand and audience.

Once an item sells on ThredUp, sellers donate at least 50 percent of the total payout to their choice of a select group of charities and receive any remaining payout as Farfetch shopping credit. 

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"We're excited to work with ThredUp to offer U.S. consumers an easy and sustainable way to refresh their wardrobes," said Thomas Berry, director of sustainable business at Farfetch. 

"Farfetch Donate is an innovative service, elevating the traditional donation experience by making it both easy and rewarding for customers, delivering a positive impact by extending the life of good quality pieces, and supporting multiple charities along the way. ThredUp is helping us do this in a seamless and scalable way."

The launch follows the successful roll out of Farfetch Donate in the UK, in 2019, and is equally in line with the retailer’s recently announced 2030 sustainability goals. 

"Resale is an inevitable part of fashion's evolution and is the next emerging channel for apparel retailers," added James Reinhart, co-founder and CEO at ThredUp. 

“Farfetch is one of the most innovative, forward-thinking companies in the luxury fashion industry, and we're honored to power and scale their donation program and help create a more sustainable future for fashion.”

This June, Farfetch aimed to champion sustainability all month long with its 'Positively' campaign, in honour of World Environment Day (5 June) and World Oceans Day (8 June). Currently, U.S. customers can also benefit and earn Farfetch credit with its bag resale programme called 'Farfetch Second Life'.